BRAND DEVELOPMENT – MY ENERGY STATION

My Energy Station is a national provider of solar PV systems to the domestic market. It installs up to 400 solar panel installations each month and has a bank of 20 installation teams and a staff complement of over 120 people. As such, its high profile means that its brand identity required careful consideration from the outset to clearly represent the company and its values within the renewables sector and to its customers at large.

Consideration was duly given to brand positioning, the application of specific target messaging and the development of marketing collateral, even down to the choice of environmentally friendly print stocks for promotional material.

By identifying the key drivers within the customer sales journey we were able to develop a number of highly effective marketing campaigns that successfully engaged different sectors while upholding the brand values.

Brand Identity l Website l Exhibitions & Events l Promotional Literature l Press Advertising l Direct Mail l Display Graphics l Digital Promotion l Stationery