Effective website design in Harpenden
Graphic design and marketing agency, Oyster Studios, has successfully launched three new websites on behalf of engineering-sector clients in recent weeks.
The launches, on behalf of Mitsubishi Electric’s Jet Towel hand dryers, Shemesh Automation, a manufacturer of production line machinery, and Sensors UK, suppliers of measuring equipment for the engineering sector, follow months of development work to deliver on functionality as well as form.
Garry Lewis, Marketing & Communications Manager at Mitsubishi Electric, comments: “We are delighted with the new look website Oyster designed for Jet Towel. It’s clean and efficient – very much in keeping with our product range – plus it’s extremely user-friendly.”
According to Creative Director and Co-owner of Oyster Studios, Iain Humphrey, “When designing and developing effective websites for clients, it’s vital to balance aesthetics with functionality and ease of use. Very often designers produce beautiful websites that are frustratingly difficult to navigate and therefore fail to deliver a good customer experience. Conversely, web developers often create sites that work efficiently but are visually unappealing and do nothing to support and enhance the company’s brand image.
“At Oyster we have a small team of creative designers with a keen understanding of web technology and search engine optimisation. This ensures that the websites we create not only look great, but work efficiently to support our clients’ businesses.”
Indeed, Oyster’s claim is supported by David Fraser, Marketing & Product Manager at BBI Detection, who confirms that after he hired Oyster to refresh BBI’s website and carry out search engine optimisation earlier this year, “Enquiries received via our web contact form doubled compared to the previous three-month period and our online search rankings went up 73 places.”
If you are looking to develop a new website, if your existing site could do with a refresh, or if you would like to improve your search engine rankings, call Oyster Studios today on 01582 761212 to find out more. You can also check out some of our work here.
Web design case study
Hertfordshire-based graphic design and marketing agency, Oyster Studios, has recently created a new website for Mitsubishi Electric to promote its range of top performing electric Jet Towel hand dryers at www.jettowel.mitsubishielectric.co.uk.
Born out of considerable competitor research and a desire to refresh the Jet Towel brand to give it a brighter more modern look, the simplicity of the site belies the detail and complexity of the end result, which is as thoroughly crafted behind the scenes as it is in front.
According to Garry Lewis, Marketing & Communications Manager at Mitsubishi Electric, “We’re delighted with the new-look website that Oyster has designed for us. The old Jet Towel website was cluttered and difficult to navigate without a clear call to action and it’s fair to say that the new site is the polar opposite. It’s clean and efficient – very much in keeping with the Jet Towel product range – plus it’s extremely user-friendly.
“Now that the site has been launched, we are working with Oyster to carry out search engine optimisation to boost our position in search engine results and to deploy a digital marketing campaign that drives a high volume of relevant traffic to the site to generate more sales leads for the Jet Towel team.”
To find out how web design, search engine optimisation and digital marketing could improve your business’s performance, please call Anne Wright at Oyster Studios on 01582 761212 or email firstname.lastname@example.org. To view some of our recent work click here.
Oyster Studios designed and produced 4 pop-up exhibition displays for Moog Industrial Group in a matter of days
A huge thank you to our fabulous client Rebecca at Moog Industrial Group for the teatime treats we received today to thank us for our work. At Oyster we’re passionate about graphic design and it’s particularly lovely when our work is appreciated.
If, like Rebecca, you need 4 pop-up exhibition displays designing and producing in a very short timescale, or you are in need of some new brochures, a hard-hitting advertising campaign, a new website/better SEO, an exhibition stand, or anything else creative, check out our work here and call us today on 01582 761212.
(Get in touch quickly and there may even be a piece of cake in it for you!)
Enquiries double after Oyster Studios launches new website for BBI Detection
BBI Detection, a client that specialises in developing technologies to identify biological threats, explosives and narcotics, recently approached us to help improve their presence online via website design and search engine optimisation (SEO).
We responded to the brief by creating an eye-catching new website for them (www.bbidetection.com), adopting a clean uncluttered style, striking imagery and user-friendly navigation, and then carried out a full SEO exercise to ensure the site featured prominently in online search results.
We’ve been busy helping our friends at Revell get ready for Toy Fair. The biggest toy and games show on Earth, it’s also a great opportunity to spend some much needed R&R time in beautiful Nuremberg.
Our pack design for a premium plastic model kit gift set celebrates 60 years of the modern German airforce and will be sure to turn heads at the show. At the same time a brand new range of easy to build toys for younger children, based on characters from the upcoming Disney Cars 3 blockbuster should make a big splash too.
Here’s a quick idea to bring a festive touch to your direct mail.
Here at Oyster we spent a fun afternoon putting together these glittering ‘magic mailers’ to wish our clients a very happy Christmas. A business card with sparkly thread tucked neatly into a Christmassy tube of glitter, all presented in a sleek white box. Easy to do and high on impact but the long queue behind me at the post office wasn’t too happy when I pulled 40 of them out at the till – each one needing hand stamping!
Merry Christmas to all our friends and colleagues!
A busy week for Oyster as two of our clients; Mitsubishi Electric and ATE Solutions attended shows at the NEC this Week.
Following the success of ATE’s attendance at last year’s event we were pleased to see that once again their stand shone out amongst the competition. In addition to the stand design and production Oyster worked with ATE to promote their appearance at the show, including a pre-show email and LinkedIn campaign in the run up to the event. We’re pleased to hear they were visited by some exciting new prospects and look forward to supporting their marketing activities in future.
Meanwhile Mitsubishi Electric featured a ‘Wonder Wall’ of products on their stand in the Drives & Controls show next door. They reported a busy show too and next up for them is SPS IPC Drives in Germany. We wish them continued success!
Oyster Studios – argues that manufacturing and engineering firms are lagging behind in embracing the benefits of marketing and design.
Although you might not naturally think of Twitter as a platform for providing customer service it is fast becoming one of the most popular ways for customers to direct their complaints for a quick response and to give praise when they have had a good experience. According to Social Bakers, more than 80% of customer service requests on social media are happening on Twitter. Read more →
When faced with the challenge of showcasing a huge industrial processing plant with numerous sections and very specific technical details there are various hurdles to negotiate. First, something of this nature is almost impossible to photograph, even professionally, simply due to its sheer size. Match this with the problem of maintaining technical accuracy and at the same time producing something visually appealing and the hurdles only get higher. To meet this challenge, Oyster have recently created a number of fantastic 3D models of some of our client’s products which can be used across a wide range of channels, from company literature and web to display graphics and advertising.