Enquiries double after Oyster Studios launches new website for BBI Detection
BBI Detection, a client that specialises in developing technologies to identify biological threats, explosives and narcotics, recently approached us to help improve their presence online via website design and search engine optimisation (SEO).
We responded to the brief by creating an eye-catching new website for them (www.bbidetection.com), adopting a clean uncluttered style, striking imagery and user-friendly navigation, and then carried out a full SEO exercise to ensure the site featured prominently in online search results.
We’ve been busy helping our friends at Revell get ready for Toy Fair. The biggest toy and games show on Earth, it’s also a great opportunity to spend some much needed R&R time in beautiful Nuremberg.
Our pack design for a premium plastic model kit gift set celebrates 60 years of the modern German airforce and will be sure to turn heads at the show. At the same time a brand new range of easy to build toys for younger children, based on characters from the upcoming Disney Cars 3 blockbuster should make a big splash too.
Here’s a quick idea to bring a festive touch to your direct mail.
Here at Oyster we spent a fun afternoon putting together these glittering ‘magic mailers’ to wish our clients a very happy Christmas. A business card with sparkly thread tucked neatly into a Christmassy tube of glitter, all presented in a sleek white box. Easy to do and high on impact but the long queue behind me at the post office wasn’t too happy when I pulled 40 of them out at the till – each one needing hand stamping!
Merry Christmas to all our friends and colleagues!
A busy week for Oyster as two of our clients; Mitsubishi Electric and ATE Solutions attended shows at the NEC this Week.
Following the success of ATE’s attendance at last year’s event we were pleased to see that once again their stand shone out amongst the competition. In addition to the stand design and production Oyster worked with ATE to promote their appearance at the show, including a pre-show email and LinkedIn campaign in the run up to the event. We’re pleased to hear they were visited by some exciting new prospects and look forward to supporting their marketing activities in future.
Meanwhile Mitsubishi Electric featured a ‘Wonder Wall’ of products on their stand in the Drives & Controls show next door. They reported a busy show too and next up for them is SPS IPC Drives in Germany. We wish them continued success!
Oyster Studios – argues that manufacturing and engineering firms are lagging behind in embracing the benefits of marketing and design.
Although you might not naturally think of Twitter as a platform for providing customer service it is fast becoming one of the most popular ways for customers to direct their complaints for a quick response and to give praise when they have had a good experience. According to Social Bakers, more than 80% of customer service requests on social media are happening on Twitter. Read more →
When faced with the challenge of showcasing a huge industrial processing plant with numerous sections and very specific technical details there are various hurdles to negotiate. First, something of this nature is almost impossible to photograph, even professionally, simply due to its sheer size. Match this with the problem of maintaining technical accuracy and at the same time producing something visually appealing and the hurdles only get higher. To meet this challenge, Oyster have recently created a number of fantastic 3D models of some of our client’s products which can be used across a wide range of channels, from company literature and web to display graphics and advertising.
Oyster Studios are proud to announce our new partnership with Mitsubishi Electric Automation Systems, supporting them in developing an ever-stronger marketing presence and building awareness of their first-class customer service.
Iain Humphrey, creative director at Oyster Studios said; “We are really excited to be working with such a prestigious company as Mitsubishi Electric. It’s a pleasure to promote a company that has such a strong reputation for innovation and quality, we look forward to helping them spread the message”.
Garry Lewis, marketing manager at Mitsubishi Electric said “we are looking forward to working with the team from Oyster Studios, who I am sure will work hard to help us achieve our objectives”
For more information on our clients and projects visit www.oysterstudios.com/work
Here at Oyster we really aim to give our customers the best possible service so that their projects result in the most positive return for their business. Therefore, we thought that this week’s blog should address the issue of including creative in pitches and tenders or ‘free pitching’.
It’s an age-old argument that client-side marketing managers and agency designers are often completely divided upon but does it actually benefit the client if you include creative concepts at the initial pitching stage?
When talking to clients we are often told that they value receiving creative at the pitching stage so they know what the agency is capable of and that their ideas are aligned with the client’s expectations. Also, there are often budget limitations that necessitate demanding free work.
However, most designers would argue that armed only with the basic information from the initial brief and usually a fairly short time-frame, the client will not see a true reflection of the agencies capabilities. Better that their capabilities are assessed by receiving and discussing the agencies portfolio.
In fact, I was reading a presentation on the DBA website by Tom Foulkes, marketing director at Carter Jonas, and he rightly points out that this approach can actually favour the weaker agencies, as they are not as busy as the more successful agencies and therefore have more time to devote to free-pitching. He also pertinently states that this creates a potentially difficult start to the client/agency relationship with the agency already having incurred significant costs before the project even begins.
Do not get us wrong – we love to create – this is our passion and what we do best! We just want to be able to allocate it the time it deserves and not be judged on creative that we would normally spend a lot more time developing, after client meetings and market research.
So what can we do? At Oyster we aim to try and talk to our potential clients to make them understand the limitations of free pitching and the potentially detrimental effect it can have for all involved. Also, we think that by getting the subject out there and discussing it, both client and agencies can find a way to move forward that results in a positive partnership for all concerned.
We would love to hear what you think about this or if you’ve found a solution that keeps both parties happy, so please do get involved in the conversation…
In the fast paced digital world with social media crowding our already bursting lives, is it time to re-assess the effectiveness of the hard-copy print campaign?
We all know the benefits of online marketing, (wider audience, easier to measure, instant message, to name a few) but with so many messages for customers to digest, the print direct-mail campaign starts to become a refreshing aspect of any marketing campaign.
Done well, printed campaigns can really make an impact. They need to be well thought out and targeted to reach the client base with a striking and interesting message, but ultimately it has another aspect that digital doesn’t – you can touch it.
By taking advantage of this extra sensory dimension you can communicate even more about your business.
Use a heavy, tactile paper to communicate quality, recycled to show sustainability or cutting edge print techniques to show your innovation and style – the options are vast and can really get you noticed.
Be warned, however, print campaigns are not right for everything. There is nothing more annoying (or wasteful) than junk mail, so campaigns should ensure the message is interesting and relevant to the target market. Make the distribution smaller and give your audience something really special rather than mass-mail outs that end up in the waste bin.
Used as part of an integrated marketing campaign we believe print can still play an important role in the marketing mix and the results can be hugely effective.
To see some examples of direct mail campaigns we have run for our clients visit www.oysterstudios.com/work or to discuss your next project contact us on 01582 761212 or