The FSDF is the sole UK trade body that focuses on representing and supporting the interests of the entire food and drink logistics industry, helping companies to implement legislation and supporting their member with a wide array of resources. This mail piece was created to attract new members by promoting the benefits that the FSDF offer to help companies find their way around numerous obstacles in order to deliver effective food and beverage logistics.
In conjunction with our partners at Dawson Walker, Oyster were asked to produce a standout, high-end mail piece to promote these benefits. In response to the brief we focused the messaging on overcoming the challenges and obstacles that supply chain operators face. Utilising the brand colour palette a bespoke mountain shaped box with road map design was created. This contained a compass with branded lanyard and engaging, fold-out leaflet explaining the membership benefits. Aligning the compass to the FSDF underlined to potential members how the FSDF are a valuable resource with real-world benefits while at the same time creating a memorable, high impact mailer.