Active Power “Power On UP to the Powerhouse UPS” Roadshow
- Advertising
- Branding
- Digital marketing
- Exhibitions & events
- Graphic design
- Marketing strategy
- Packaging
- Web design & SEO
CHALLENGE
Active Power sought to increase awareness of their innovative flywheel UPS technology through a dynamic roadshow event, “Power On UP to the Powerhouse UPS,” aimed at engaging decision-makers and stakeholders in key markets across the USA.
Oyster was tasked with developing impactful marketing collateral and event graphics to drive attendance and create a cohesive brand presence at the events.
Solution
Oyster collaborated with Active Power to deliver a comprehensive suite of pre-show and event materials, ensuring maximum visibility and brand consistency.
Pre-show Marketing Collateral
- Web Banners: Designed attention-grabbing banners for use on the event website and digital platforms, featuring Active Power’s unique value proposition.
- Animated LinkedIn Posts: Developed engaging animated content optimised for LinkedIn, helping to generate interest and registrations for the roadshow.
- Flyers: Created printable and digital flyers detailing the event schedule, locations, and key benefits of attending.
Event Graphics
- Graphic Templates: Developed cohesive templates for additional event materials, ensuring brand consistency throughout the roadshow.
- Pull-Up Banners: Designed a series of visually striking pull-up banners, highlighting Active Power’s battery-free flywheel UPS technology, benefits, and success stories. These banners were used to create a professional and branded event environment.
Result
The roadshow successfully toured various US states, generating significant interest in Active Power’s flywheel UPS technology. Pre-show marketing collateral drove registrations and attendance, particularly through LinkedIn campaigns that reached a targeted professional audience. Event graphics created a strong visual presence at each stop, reinforcing Active Power’s leadership in the UPS market.
Feedback from attendees and Active Power indicated a highly professional and engaging event experience, with the marketing collateral and graphics cited as key contributors to its success.
Oysters’ creative expertise and attention to detail played a pivotal role in the success of Active Power’s roadshow. From pre-show campaigns to event-day graphics, our comprehensive support helped Active Power connect with their audience and strengthen their position as leaders in battery-free flywheel UPS technology.
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