Company Magazine For Mitsubishi Electric

• Advertising
• Branding
• Digital marketing
• Exhibitions & events
• Graphic design
• Marketing strategy
• Packaging
• Web design & SEO

CHALLENGE

Mitsubishi Electric, a global leader in manufacturing and technology solutions, wanted an engaging way to communicate their latest news to its diverse global customer base, so the idea of creating a company magazine was born.

Typical methods for disseminating information through print media and localised channels were failing to adequately engage their target audience which consists of professionals, engineers and decision-makers in the manufacturing sector. To address this challenge, Mitsubishi Electric sought to create a premium magazine that not only highlighted their latest advancements but also captured the essence of ‘monozukuri’, the Japanese art of craftsmanship, which underpinned their commitment to quality and innovation.

Solution

To overcome this challenge, UK-based marketing & design agency, Oyster Studios, developed “The Art of Manufacturing – Monozukuri,” a digital company magazine that encapsulated their dedication to precision and technological excellence.

The magazine has been created with a global audience in mind, catering to different languages and cultural nuances. It is designed as a modern, on-brand, visually appealing digital publication akin to ‘inflight magazines’, utilising interactive elements and multimedia components to further engage readers. This approach ensures a dynamic and immersive reading experience that goes beyond the typical print media audiences are used to.

Recognising the importance of reaching a diverse customer base, the magazine is translated into multiple languages, including Japanese, Chinese, Spanish, Portuguese, Korean, Turkish and English. This multilingual approach facilitates the global reach and ensures that Mitsubishi Electric’s innovations were accessible to professionals around the world. The magazine had to be designed in a manner to allowed new translations to effectively flow into the design without any major reworking of pages. New technologies were sought out to help with the translation process, helping to make the entire workflow easier. 

The digital magazine is hosted online and can be conveniently accessed by readers – viewing it online or as a downloadable PDF. This ensures easy distribution and consumption, allowing readers to access the content on various devices. This format also enables data tracking and the ability to measure engagement and downloads.

The digital format also allows for the inclusion of embedded videos, hot links, and interactive elements. Readers can directly access additional information, case studies, and solutions related to the featured technologies, enhancing their understanding and boosting engagement.

Excerpts from the magazine are also featured on a dedicated portal on the Mitsubishi Electric Factory Automation website. This integration provides a central hub for readers to explore content and stay up to date on the latest innovations.

To promote the magazine to a broader audience, Oyster developed a responsive HTML email campaign. This effectively reaches subscribers and potential readers, encouraging them to explore the magazine and stay informed about technological advancements.