Powering up strategic partnerships
- Advertising
- Branding
- Digital marketing
- Exhibitions & events
- Graphic design
- Marketing strategy
- Packaging
- Web design & SEO
CHALLENGE
Bergen Engines, based in Norway, is part of the Power Solutions Division (PSD), a strategic partnership with Marelli Motori from Italy and Piller Power Systems from Germany. The division specialises in solutions-based power generation and management systems for critical markets such as defence, data centres, mining, microgrids and renewables.
PSD required unified brand positioning to enhance its global presence and effectively communicate its integrated solutions across diverse markets. Bergen Engines, as a key player in the division, needed tailored marketing and advertising strategies to promote its standalone offerings while aligning with PSD’s broader initiatives.
SOLUTION
Over the past three years, Oyster has worked closely with PSD, delivering a wide range of marketing, design and advertising services aimed at enhancing its international presence.
A key aspect of this collaboration was the development of cohesive brand guidelines that unified the Power Solutions Division’s (PSD) identity while emphasising Bergen’s critical role within the partnership.
- Development of cohesive PSD brand guidelines and brand management
- Creation of original 3D product imagery and advertising materials
- Design of event graphics, booth layouts, and global event support
- Production of vertical market sales materials and tailored product literature
RESULT
To highlight Bergen’s technical expertise, Oyster produced original 3D product visuals and comprehensive product literature, ensuring their offerings were presented with clarity and impact. In addition, Oyster provided extensive event support, designing display graphics, booth layouts, and materials for industry events worldwide, helping Bergen make a strong impression on a global stage.
Oyster also crafted targeted advertising campaigns and vertical market sales materials, addressing the specific needs of sectors such as defence, data centres, and renewable energy. Through these efforts, Bergen Engines benefited from a strengthened brand presence, improved audience engagement, and enhanced positioning within key markets.