Trade shows: an expensive waste of money or an unmissable opportunity to raise your company’s profile?
As every Star Wars’ fan knows, there is a scene about halfway through the original 1977 film, in which an Imperial Stormtrooper bumps his head on a doorframe. Director George Lucas either failed to notice it, or left it in the final film as a kind of in-joke. Whatever the truth, few viewers notice it first time around, but spot the blooper on repeat viewing. Fans of the space opera rejoice in celebrating minor characters and background details – but it’s not the background extras that make the big bucks.Read more →
If you believe all direct mail is junk mail, maybe it’s time to have a rethink?
The Ancient Egyptians are rightly revered for their wondrous feats of construction and engineering, from the Pyramids to the plough. But groundbreaking marketers? It’s not the first thing that comes to mind. However, a papyrus sheet recovered from Thebes, now on display in the British Museum, advertises the reward on offer for the return of a runaway slave. It is often described as the first piece of direct mail.Read more →
Companies that ignore good website design and SEO do so at their peril.
100 years ago one of the first fighter planes used by the new Royal Air Force was the legendary Sopwith Camel. It could climb at a rate of nearly six metres per second, was armed with machine guns and had a maximum speed of a little over 100mph. The Eurofighter Typhoon on the other hand, which is set to become today’s dominant RAF interceptor, can climb at around 315 metres per second, is armed with multiple guns, missiles and bombs and has a top speed of Mach 2.3.Read more →
You’re a successful engineering company with a good client list, so why spend money on branding and marketing?
Isambard Kingdom Brunel is possibly the most famous name in British engineering. Along with his innovations in construction and design, he also set new standards in branding. With his trademark stovepipe hat and cigar, Brunel knew the value of his image as an unspoken promise of expertise and uncompromising quality. In the modern-day engineering sector, with multiple communication channels, marketing is more complex, but the role of branding remains the same – your brand is your reputation, your promise.Read more →
Exhibition season is upon us and this year Oyster Studios is supporting clients at a variety of international trade shows.
Here’s a picture of Monday’s final preparations on the stand we designed and built for the CC-Link Partner Association at SPS IPC Drives 2018 in Nuremberg, Germany – Europe’s leading show for smart and digital automation.
If you’re planning to exhibit at a trade show in the coming year and want to get noticed, talk to us today on 01582 761212 or visit https://www.oysterstudios.com/work/.