The Bradman Lake Group Ltd is a leader in food processing and packaging systems and operates from 13 offices globally. Oyster Studios was tasked with showcasing their successful inline packing solution the MX120 at the UK’s largest dedicated process and packaging trade show at the NEC in Birmingham. The objective was to design, build and deliver a complete exhibition stand solution, allowing the client to simply turn up on the day and focus on the show, not the preparation.

Involving a strict budget, the project first required a design that took into account the show requirements of brand visibility, focus on the product, room around the exhibit for meeting areas and concealed storage space. Once this had been agreed time was spent developing the graphics and stand messaging along with project managing the initial build planning and liaising with the venue to book electrical and compressed air supplies. In the build up to the event we also developed pre-show promotion such as advertising in the trade press and show guide.

By extrapolating from the existing Bradman Lake brand we were able to design and deploy a hugely striking and colourful stand solution that enhanced brand perception and was a seamless and pain free installation for the client’. The core elements of which have subsequently been rolled out at other events around the world.