Every business, no matter the market, needs clear brand positioning that differentiates it from the competition.
There’s a famous quote about advertising attributed to Lord Leverhulme, founder of the company that would eventually become Unilever. “I know that half the money I spend on advertising is waste. My problem is that I just don’t know which half.” As quotes go, it’s a gem – pithy, memorable, amusing and it reflects something that accountants “know” to be true about advertising. There is a delicious irony here, because there is no evidence that he actually said it. The same quote has been attributed to American retail titans JC Penney and John Wannamaker, and to Henry Ford – who probably never said about half the famous lines with which he is associated (including the one about faster horses).Read more →
Trade shows: an expensive waste of money or an unmissable opportunity to raise your company’s profile?
As every Star Wars’ fan knows, there is a scene about halfway through the original 1977 film, in which an Imperial Stormtrooper bumps his head on a doorframe. Director George Lucas either failed to notice it, or left it in the final film as a kind of in-joke. Whatever the truth, few viewers notice it first time around, but spot the blooper on repeat viewing. Fans of the space opera rejoice in celebrating minor characters and background details – but it’s not the background extras that make the big bucks.Read more →
Oyster’s 2019 exhibition stand design activities kick off in Hannover!
During the first week of April, Oyster organised the CC-Link Partner Association’s stand at Hannover Messe International (HMI), a vast B2B manufacturing show in Hannover, Germany. In addition to undertaking the exhibition stand design, we also planned and implemented a pre-show print and digital marketing campaign, printed a suite of marketing materials in both English and German, and produced a range of stand giveaways.Read more →
If you believe all direct mail is junk mail, maybe it’s time to have a rethink?
The Ancient Egyptians are rightly revered for their wondrous feats of construction and engineering, from the Pyramids to the plough. But groundbreaking marketers? It’s not the first thing that comes to mind. However, a papyrus sheet recovered from Thebes, now on display in the British Museum, advertises the reward on offer for the return of a runaway slave. It is often described as the first piece of direct mail.Read more →
Oyster Studios are proud to announce our new partnership with Mitsubishi Electric Automation Systems, supporting them in developing an ever-stronger marketing presence and building awareness of their first-class customer service.
Iain Humphrey, creative director at Oyster Studios said; “We are really excited to be working with such a prestigious company as Mitsubishi Electric. It’s a pleasure to promote a company that has such a strong reputation for innovation and quality, we look forward to helping them spread the message”.
Garry Lewis, marketing manager at Mitsubishi Electric said “we are looking forward to working with the team from Oyster Studios, who I am sure will work hard to help us achieve our objectives.”
For more information on our clients and projects see our portfolio here.