Trade shows: an expensive waste of money or an unmissable opportunity to raise your company’s profile?
As every Star Wars’ fan knows, there is a scene about halfway through the original 1977 film, in which an Imperial Stormtrooper bumps his head on a doorframe. Director George Lucas either failed to notice it, or left it in the final film as a kind of in-joke. Whatever the truth, few viewers notice it first time around, but spot the blooper on repeat viewing. Fans of the space opera rejoice in celebrating minor characters and background details – but it’s not the background extras that make the big bucks.Read more →
Oyster’s 2019 exhibition stand design activities kick off in Hannover!
During the first week of April, Oyster organised the CC-Link Partner Association’s stand at Hannover Messe International (HMI), a vast B2B manufacturing show in Hannover, Germany. In addition to undertaking the exhibition stand design, we also planned and implemented a pre-show print and digital marketing campaign, printed a suite of marketing materials in both English and German, and produced a range of stand giveaways.Read more →
If you believe all direct mail is junk mail, maybe it’s time to have a rethink?
The Ancient Egyptians are rightly revered for their wondrous feats of construction and engineering, from the Pyramids to the plough. But groundbreaking marketers? It’s not the first thing that comes to mind. However, a papyrus sheet recovered from Thebes, now on display in the British Museum, advertises the reward on offer for the return of a runaway slave. It is often described as the first piece of direct mail.Read more →
Oyster Studios are proud to announce our new partnership with Mitsubishi Electric Automation Systems, supporting them in developing an ever-stronger marketing presence and building awareness of their first-class customer service.
Iain Humphrey, creative director at Oyster Studios said; “We are really excited to be working with such a prestigious company as Mitsubishi Electric. It’s a pleasure to promote a company that has such a strong reputation for innovation and quality, we look forward to helping them spread the message”.
Garry Lewis, marketing manager at Mitsubishi Electric said “we are looking forward to working with the team from Oyster Studios, who I am sure will work hard to help us achieve our objectives.”
For more information on our clients and projects see our portfolio here.
Lately there has been much discussion around a modern, technology driven, scientific approach to successful advertising versus a more conventional artistic and emotional approach.
Moray MacLennan of M&C Saatchi was recently on Radio 4’s This Morning discussing the idea of producing a formula to merge the two together to find a middle ground and create a set of rules for clients to follow – could this work? It got us thinking…
Advertising your business can be a fast track way to let people know about your products and services.
So what makes a good Ad? The simple answer to this question is impact.
The reality is that with any advert, online, in print or outdoor the time you have to make an impression on your audience is limited to seconds, so your image and headline must have impact. It’s also worth remembering that in ad design less is more.