Isambard Kingdom Brunel is possibly the most famous name in British engineering. Along with his innovations in construction and design, he also set new standards in branding. With his trademark stovepipe hat and cigar, Brunel knew the value of his image as an unspoken promise of expertise and uncompromising quality. In the modern-day engineering sector, with multiple communication channels, marketing is more complex, but the role of branding remains the same – your brand is your reputation, your promise.
We’ve been busy helping our friends at Revell get ready for Toy Fair. The biggest toy and games show on Earth, it’s also a great opportunity to spend some much needed R&R time in beautiful Nuremberg.
Our pack design for a premium plastic model kit gift set celebrates 60 years of the modern German airforce and will be sure to turn heads at the show. At the same time a brand new range of easy to build toys for younger children, based on characters from the upcoming Disney Cars 3 blockbuster should make a big splash too.
Oyster Studios – argues that manufacturing and engineering firms are lagging behind in embracing the benefits of marketing and design.
When faced with the challenge of showcasing a huge industrial processing plant with numerous sections and very specific technical details there are various hurdles to negotiate. First, something of this nature is almost impossible to photograph, even professionally, simply due to its sheer size. Match this with the problem of maintaining technical accuracy and at the same time producing something visually appealing and the hurdles only get higher. To meet this challenge, Oyster have recently created a number of fantastic 3D models of some of our client’s products which can be used across a wide range of channels, from company literature and web to display graphics and advertising.
Today we were proud to attend the press launch of a new marketing campaign aiming to put St Albans City of Expertise on the map for professional services.
We’ve been working hard behind the scenes to create a cross channel marketing campaign with Adverts at the local Station platforms, features in the HBI, event collateral and a new website http://cityofexpertise.com/ We are both proud and excited to be working with the local business community to support this campaign. For more information on the initiative read the Press release below. Read more →
Last night the Oyster Studios team attended the launch party of the St Albans Visitor Partnership which is a local business initiative aiming to grow visitor numbers and spend in the area. As part of the process we have been involved in creating a new brand identity to form the centre point of a marketing campaign that puts St Albans firmly on the tourist map.
The brief was clear :
– To design an experiential brand that delivers a clear message to potential visitors about why they should visit and what they will find when they get here
– To position St Albans as a relevant, lively and aspirational destination without losing sight of its history and continuity.