Every business, no matter the market, needs clear brand positioning that differentiates it from the competition.
There’s a famous quote about advertising attributed to Lord Leverhulme, founder of the company that would eventually become Unilever. “I know that half the money I spend on advertising is waste. My problem is that I just don’t know which half.” As quotes go, it’s a gem – pithy, memorable, amusing and it reflects something that accountants “know” to be true about advertising. There is a delicious irony here, because there is no evidence that he actually said it. The same quote has been attributed to American retail titans JC Penney and John Wannamaker, and to Henry Ford – who probably never said about half the famous lines with which he is associated (including the one about faster horses).Read more →
Oyster’s 2019 exhibition stand design activities kick off in Hannover!
During the first week of April, Oyster organised the CC-Link Partner Association’s stand at Hannover Messe International (HMI), a vast B2B manufacturing show in Hannover, Germany. In addition to undertaking the exhibition stand design, we also planned and implemented a pre-show print and digital marketing campaign, printed a suite of marketing materials in both English and German, and produced a range of stand giveaways.Read more →
You’re a successful engineering company with a good client list, so why spend money on branding and marketing?
Isambard Kingdom Brunel is possibly the most famous name in British engineering. Along with his innovations in construction and design, he also set new standards in branding. With his trademark stovepipe hat and cigar, Brunel knew the value of his image as an unspoken promise of expertise and uncompromising quality. In the modern-day engineering sector, with multiple communication channels, marketing is more complex, but the role of branding remains the same – your brand is your reputation, your promise.Read more →
We’ve been busy helping our friends at Revell get ready for Toy Fair. The biggest toy and games show on Earth, it’s also a great opportunity to spend some much needed R&R time in beautiful Nuremberg.
Our pack design for a premium plastic model kit gift set celebrates 60 years of the modern German airforce and will be sure to turn heads at the show. At the same time a brand new range of easy to build toys for younger children, based on characters from the upcoming Disney Cars 3 blockbuster should make a big splash too.
Oyster Studios – argues that manufacturing and engineering firms are lagging behind in embracing the benefits of marketing and design.
When faced with the challenge of showcasing a huge industrial processing plant with numerous sections and very specific technical details there are various hurdles to negotiate. First, something of this nature is almost impossible to photograph, even professionally, simply due to its sheer size. Match this with the problem of maintaining technical accuracy and at the same time producing something visually appealing and the hurdles only get higher. To meet this challenge, Oyster have recently created a number of fantastic 3D models of some of our client’s products which can be used across a wide range of channels, from company literature and web to display graphics and advertising.