We’ve been busy helping our friends at Revell get ready for Toy Fair. The biggest toy and games show on Earth, it’s also a great opportunity to spend some much needed R&R time in beautiful Nuremberg.
Our pack design for a premium plastic model kit gift set celebrates 60 years of the modern German airforce and will be sure to turn heads at the show. At the same time a brand new range of easy to build toys for younger children, based on characters from the upcoming Disney Cars 3 blockbuster should make a big splash too.
Developing strong product packaging design is a creative skill in itself, but if you plan to take your product global, adding translations can be really challenging.
Every one knows packaging plays a pivotal role in generating sales and will have a huge impact on the success of a product launch. Well-designed packaging that is both relevant and engaging to the target audience is key in positioning the values of the brand, whether they are classic or contemporary, cheap and cheerful, or luxury and premium. From the colours and fonts to the graphics and photography all the visual elements work together to create an instant and powerful impression on-shelf – be it consciously or unconsciously they will evoke an instinctive and emotional response by the customer. Read more →
When Ronseal launched their advertising slogan “Does exactly what it says on the tin” – they probably didn’t expect it to be listed in the Urban Dictionary or have such a lasting effect on the English language. They did though, strike a cord with the public, as people quite rightly expect product packaging to accurately communicate the functionality and benefits of the product inside, whether it be a tin of baked beans, or the latest, “must have” gadget.
Well designed packaging is both relevant and engaging to the target audience and is key in positioning the values of the brand, whether they are classic or contemporary, cheap and cheerful, or luxury and premium. From the colours and fonts to the graphics and photography – all these visual elements work together to create an instant and powerful impression on-shelf – be it consciously or unconsciously and they will Read more →
It’s exciting times here at Oyster Studios, as we announce our new partnership with Simon Valins owner of local P.R agency and toy industry specialists Fizz communications. Working together we will now be able to offer a fully integrated, end to end brand promotion service dedicated specifically to the needs of the toy trade.
The concept is simple – to offer a one stop shop for all your marketing needs, from strategic consultation on your marketing plan or advice on targeting buyers with a B2B marketing campaign to all deliver-ables including research, packaging, advertising, P.R and social media. The new partnership was launched at the Toy Master Trade show and has already received coverage in the Toy’s N Playthings magazine. The aim is to help Toy suppliers boost their business, get noticed and “Turn playtime into pay day!”
To kick start 2013 and make this year count, it’s worth taking the time out to review your company’s recent marketing activity and fine-tune your promotional plan to ensure maximum ROI. Clearly driving brand awareness will be high on your agenda and there are a multitude of ways to deliver this from advertising to social media and e-shots. All these activities have their place and it’s about researching and understanding which of these touch points are relevant to your target audience.
One of the tried and tested methods of building your brand and leaving a lasting impression on your prospects is using promotional merchandise. Clearly it is key to source the right item for your target market, that is relevant and engaging, makes the right first impression, but that is also a quality and durable leave behind that accurately reflects your brand values. Not only is this a great way to make your brand stand out at trade or consumer events and conferences, but it is also a useful tool to increase staff engagement, in training workshops for example. Read more →
Having taken the strategic decision to rebrand or implement a marketing campaign the agency selection process can be a very daunting one. However, with careful planning and helpful advice, selecting the right agency can be straightforward and hassle-free. Clearly, if you are looking to implement a cross-channel campaign, it is vital to ensure your short list of agencies can deliver on each platform, from printed literature to online advertising for example. It is also important to consider who you feel offers the best working partnership and will take the time to understand your business, the company values, customers and the project objectives.