This weeks guest blog is from Julie Joseph – also known as “The Virtual Marketeer.”
So if my last post had you thinking that email marketing was something you want to do but you’re not sure how to start, read on! If you are looking for some email marketing ideas, you need to move past a sales based message. Email can be at the centre of your relationship marketing strategy. It is a valuable communication tool and can be used in a myriad of ways. However, you need to go beyond the obvious sales pitches which are more likely to turn people off. Read more →
Our guest blog this week is from Julie – The Virtual Marketeer!
Do you do email marketing? If not, why not?
Email marketing is a highly effective marketing channel that is often skipped by businesses. There are a number of reasons why it gets overlooked – often focused around how to do it, fear of spamming and lack of ideas. Here are 5 reasons why you should get started if you haven’t already or make it a regular part of your marketing mix if it is something that often gets pushed to the bottom of the priority list. Read more →
Our guest blog this week is by local digital marketing experts Cariad Marketing.
What’s your poison? This is such an appropriate topic title and question to ask when considering social media. If you’re like me, stood at a bar and asked this question, to arrive at your answer your thought process would probably cover a small range of favourite tipples but your final choice will depend on where you are, the time of day and who you’re with: on a hot evening a white wine spritzer; or if I’m driving and hungry a Bloody Mary (without the vodka of course) is top of mind or if I’m on a beach in the Caribbean a fresh mango juice would be nice! Different drinks for different situations and importantly not the entire contents of the bar! Read more →
Our guest blog this week is from local SEO expert Cheryl Luzet from Wagada.
When you have a website, you want to make sure it’s as visible as possible to the people who may be interested in buying your products or services. You can do this through search engine optimisation (SEO) but modern SEO is becoming ever more sophisticated. To determine your search result ranking, Google looks at the relevance of your website, the number of links pointing to it and, increasingly, the power of your brand. One way of getting relevant high quality links to your site AND reinforcing your brand is to embrace the power of PR. Read more →
Check out the latest project from Oyster Studios – a 20 second TV Ad spot for Revell’s new Revellutions remote control car range – the perfect gift for kids of all ages! This project really was great fun and marks our first foray into TV. We had a steep learning curve but with the help of our partners at Prism we think we’ve delivered an outstanding, dynamic and engaging Toy Ad. It’s an adaptation of the German original for the Revellution Car -which is sure to gets on the kids Christmas present lists this year! http://www.youtube.com/watch?v=Lz6avw9QkWo
Having taken the strategic decision to rebrand or implement a marketing campaign the agency selection process can be a very daunting one. However, with careful planning and helpful advice, selecting the right agency can be straightforward and hassle-free. Clearly, if you are looking to implement a cross-channel campaign, it is vital to ensure your short list of agencies can deliver on each platform, from printed literature to online advertising for example. It is also important to consider who you feel offers the best working partnership and will take the time to understand your business, the company values, customers and the project objectives.