Just as a ‘Beamer’ won’t bring you much joy without its engine, so marketing won’t get you anywhere unless driven by customer insight
If marketing is an art form, retail is perhaps its most high-profile canvas. Retail marketers are constantly looking for new and exciting ways of attracting shoppers to their stores, and then persuading them to part with their cash. It’s also the benchmark for marketers in other sectors. Last year’s news that two more big retailers, Mothercare and Marks & Spencer, were closing large numbers of stores, having suffered poor performance in spite of their huge spend, says little in favour of marketing.Read more
Oyster’s 2019 exhibition stand design activities kick off in Hannover!
During the first week of April, Oyster organised the CC-Link Partner Association’s stand at Hannover Messe International (HMI), a vast B2B manufacturing show in Hannover, Germany. In addition to undertaking the exhibition stand design, we also planned and implemented a pre-show print and digital marketing campaign, printed a suite of marketing materials in both English and German, and produced a range of stand giveaways.Read more →
If you believe all direct mail is junk mail, maybe it’s time to have a rethink?
The Ancient Egyptians are rightly revered for their wondrous feats of construction and engineering, from the Pyramids to the plough. But groundbreaking marketers? It’s not the first thing that comes to mind. However, a papyrus sheet recovered from Thebes, now on display in the British Museum, advertises the reward on offer for the return of a runaway slave. It is often described as the first piece of direct mail.Read more →
Oyster Studios – argues that manufacturing and engineering firms are lagging behind in embracing the benefits of marketing and design.
Here at Oyster we really aim to give our customers the best possible service so that their projects result in the most positive return for their business. Therefore, we thought that this week’s blog should address the issue of including creative in pitches and tenders or ‘free pitching’.
It’s an age-old argument that client-side marketing managers and agency designers are often completely divided upon but does it actually benefit the client if you include creative concepts at the initial pitching stage?
When talking to clients we are often told that they value receiving creative at the pitching stage so they know what the agency is capable of and that their ideas are aligned with the client’s expectations. Also, there are often budget limitations that necessitate demanding free work.
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What is marketing? If you ask a group of people the same question you will get many different answers but lots of them tend to involve promotions and advertising – often worst of all is the perception of marketing as being ‘fluffy’.
Marketing is so much than this. At its core it is understanding customers and ensuring they are provided with the best possible service, differentiating the company from competitors in the process.