Oyster Studios – argues that manufacturing and engineering firms are lagging behind in embracing the benefits of marketing and design.
Here at Oyster we really aim to give our customers the best possible service so that their projects result in the most positive return for their business. Therefore, we thought that this week’s blog should address the issue of including creative in pitches and tenders or ‘free pitching’.
It’s an age-old argument that client-side marketing managers and agency designers are often completely divided upon but does it actually benefit the client if you include creative concepts at the initial pitching stage?
When talking to clients we are often told that they value receiving creative at the pitching stage so they know what the agency is capable of and that their ideas are aligned with the client’s expectations. Also, there are often budget limitations that necessitate demanding free work.
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What is marketing? If you ask a group of people the same question you will get many different answers but lots of them tend to involve promotions and advertising – often worst of all is the perception of marketing as being ‘fluffy’.
Marketing is so much than this. At its core it is understanding customers and ensuring they are provided with the best possible service, differentiating the company from competitors in the process.
Mission statements and vision statements are meant to give an organisation a chance to tell the world about their aspirations and set them apart by communicating meaningful and inspirational company messages, but more often than not they all resemble one another and come across as cheesy and insincere. You get the feeling many businesses make up a mission statement based on what they think they ‘should’ be saying rather than the more challenging alternative.
For those who don’t know, a vision statement is an aspiration for the future direction of the company and a mission statement is an explanation of the company’s purpose.
As a marketing and design agency we are constantly trying to find new ways of demonstrating the fundamental importance of marketing and design to businesses and often find ourselves faced with phrases such as ‘marketing doesn’t work for us’ or ‘design isn’t a priority for our company’. This is often frustrating for us as marketers and designers as we see the results every day, but it is ultimately also up to us to demonstrate ROI in the context of our clients’ businesses.
Comprising core elements of business, we believe marketing and design should be embedded in every aspect of an organisation to help drive engagement with clients and staff alike and importantly drive business results.
Today we were proud to attend the press launch of a new marketing campaign aiming to put St Albans City of Expertise on the map for professional services.
We’ve been working hard behind the scenes to create a cross channel marketing campaign with Adverts at the local Station platforms, features in the HBI, event collateral and a new website http://cityofexpertise.com/ We are both proud and excited to be working with the local business community to support this campaign. For more information on the initiative read the Press release below. Read more →