Exhibition season is upon us and this year Oyster Studios is supporting clients at a variety of international trade shows.
Here’s a picture of Monday’s final preparations on the stand we designed and built for the CC-Link Partner Association at SPS IPC Drives 2018 in Nuremberg, Germany – Europe’s leading show for smart and digital automation.
If you’re planning to exhibit at a trade show in the coming year and want to get noticed, talk to us today on 01582 761212 or visit https://www.oysterstudios.com/work/.
Effective website design in Harpenden graphic design and marketing agency, Oyster Studios, has successfully launched three new websites on behalf of engineering-sector clients in recent weeks.
The launches, on behalf of Mitsubishi Electric’s Jet Towel hand dryers, Shemesh Automation, a manufacturer of production line machinery, and Sensors UK, suppliers of measuring equipment for the engineering sector, follow months of development work to deliver on functionality as well as form.
Garry Lewis, Marketing & Communications Manager at Mitsubishi Electric, comments: “We are delighted with the new look website Oyster designed for Jet Towel. It’s clean and efficient – very much in keeping with our product range – plus it’s extremely user-friendly.”
Here at Oyster we really aim to give our customers the best possible service so that their projects result in the most positive return for their business. Therefore, we thought that this week’s blog should address the issue of including creative in pitches and tenders or ‘free pitching’.
It’s an age-old argument that client-side marketing managers and agency designers are often completely divided upon but does it actually benefit the client if you include creative concepts at the initial pitching stage?
When talking to clients we are often told that they value receiving creative at the pitching stage so they know what the agency is capable of and that their ideas are aligned with the client’s expectations. Also, there are often budget limitations that necessitate demanding free work.
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In the fast paced digital world with social media crowding our already bursting lives, is it time to re-assess the effectiveness of the hard-copy print campaign?
We all know the benefits of online marketing, (wider audience, easier to measure, instant message, to name a few) but with so many messages for customers to digest, the print direct-mail campaign starts to become a refreshing aspect of any marketing campaign.
Done well, printed campaigns can really make an impact. They need to be well thought out and targeted to reach the client base with a striking and interesting message, but ultimately it has another aspect that digital doesn’t – you can touch it.
In order to drive your business forward and see real results, ensure you have the core marketing elements covered. Here at Oyster we suggest you start with the following:
1.Make your customers your focus. By putting your customers’ needs and motivations at the heart of your business you will find that you stay ahead of the curve. Do your research and learn what your customers’ value, their motivations and unmet needs and use this to inform and develop your company.
2.Make a plan. Put objectives in place at the start and you will find it a lot easier to measure the success of your endeavours. You will also find that by making a plan and doing your research first, your marketing is more targeted, organised and effective.
Here at Oyster we constantly strive to offer our clients a personal and professional experience. We focus on delivering results and we achieve this by listening and learning.
We work with a range businesses both small and large, over various sectors and in order to provide the best possible service we like to really get to know our clients and their businesses inside out.
Our approach is one of partnership is client focused to ensure that we get to the heart of what our clients really need and deliver them a service that creates measurable results for their business.
We are lucky to have some very satisfied clients that are happy to sing our praises: