Manroland Sheetfed is a leading global producer of printing presses and associated technologies for the commercial, packaging and publishing sectors. Separating from Manroland’s web printing operations, it is a recent addition to the Langley Holdings portfolio of businesses. As a result the client wanted to update and refresh its marketing collateral in order to move the brand on from a difficult recent history, increase turnover and drive additional market share.
To address this Oyster Studios were engaged to develop the brand on two fronts. In the first instance the client needed to raise brand awareness and this is being achieved through an on-going series of brand-building advertising campaigns that feature in trade publications around the world. These focus on the specific characteristics of the superior Manroland product range and their benefits to key market sectors or simply highlight new products and technologies that are coming online and help demonstrate the company’s commitment to innovation.
The second area of activity has been to update their suite of marketing collateral. By carefully developing on from the existing brand guidelines we have brought a fresh new dimension to their product marketing materials. This not only strengthens and enhances their brand with a unified identity but also projects an image of a forward think business with the customers’ needs firmly at its heart.
With a comprehensive brand identity in place and its carefully considered execution managed on a global scale, the business is already reclaiming its place in the top tier of manufacturers.