Here’s a quick idea to bring a festive touch to your direct mail.
Here at Oyster we spent a fun afternoon putting together these glittering ‘magic mailers’ to wish our clients a very happy Christmas. A business card with sparkly thread tucked neatly into a Christmassy tube of glitter, all presented in a sleek white box. Easy to do and high on impact but the long queue behind me at the post office wasn’t too happy when I pulled 40 of them out at the till – each one needing hand stamping!
Merry Christmas to all our friends and colleagues!
A busy week for Oyster as two of our clients; Mitsubishi Electric and ATE Solutions attended shows at the NEC this Week.
Following the success of ATE’s attendance at last year’s event we were pleased to see that once again their stand shone out amongst the competition. In addition to the stand design and production Oyster worked with ATE to promote their appearance at the show, including a pre-show email and LinkedIn campaign in the run up to the event. We’re pleased to hear they were visited by some exciting new prospects and look forward to supporting their marketing activities in future.
Meanwhile Mitsubishi Electric featured a ‘Wonder Wall’ of products on their stand in the Drives & Controls show next door. They reported a busy show too and next up for them is SPS IPC Drives in Germany. We wish them continued success!
Oyster Studios – argues that manufacturing and engineering firms are lagging behind in embracing the benefits of marketing and design.
Although you might not naturally think of Twitter as a platform for providing customer service it is fast becoming one of the most popular ways for customers to direct their complaints for a quick response and to give praise when they have had a good experience. According to Social Bakers, more than 80% of customer service requests on social media are happening on Twitter.
When faced with the challenge of showcasing a huge industrial processing plant with numerous sections and very specific technical details there are various hurdles to negotiate. First, something of this nature is almost impossible to photograph, even professionally, simply due to its sheer size. Match this with the problem of maintaining technical accuracy and at the same time producing something visually appealing and the hurdles only get higher. To meet this challenge, Oyster have recently created a number of fantastic 3D models of some of our client’s products which can be used across a wide range of channels, from company literature and web to display graphics and advertising.
Oyster Studios are proud to announce our new partnership with Mitsubishi Electric Automation Systems, supporting them in developing an ever-stronger marketing presence and building awareness of their first-class customer service.
Iain Humphrey, creative director at Oyster Studios said; “We are really excited to be working with such a prestigious company as Mitsubishi Electric. It’s a pleasure to promote a company that has such a strong reputation for innovation and quality, we look forward to helping them spread the message”.
Garry Lewis, marketing manager at Mitsubishi Electric said “we are looking forward to working with the team from Oyster Studios, who I am sure will work hard to help us achieve our objectives.”
For more information on our clients and projects see our portfolio here.
Here at Oyster we really aim to give our customers the best possible service so that their projects result in the most positive return for their business. Therefore, we thought that this week’s blog should address the issue of including creative in pitches and tenders or ‘free pitching’.
It’s an age-old argument that client-side marketing managers and agency designers are often completely divided upon but does it actually benefit the client if you include creative concepts at the initial pitching stage?
When talking to clients we are often told that they value receiving creative at the pitching stage so they know what the agency is capable of and that their ideas are aligned with the client’s expectations. Also, there are often budget limitations that necessitate demanding free work.
Read more →
In the fast paced digital world with social media crowding our already bursting lives, is it time to re-assess the effectiveness of the hard-copy print campaign?
We all know the benefits of online marketing, (wider audience, easier to measure, instant message, to name a few) but with so many messages for customers to digest, the print direct-mail campaign starts to become a refreshing aspect of any marketing campaign.
Done well, printed campaigns can really make an impact. They need to be well thought out and targeted to reach the client base with a striking and interesting message, but ultimately it has another aspect that digital doesn’t – you can touch it.
In order to drive your business forward and see real results, ensure you have the core marketing elements covered. Here at Oyster we suggest you start with the following:
1.Make your customers your focus. By putting your customers’ needs and motivations at the heart of your business you will find that you stay ahead of the curve. Do your research and learn what your customers’ value, their motivations and unmet needs and use this to inform and develop your company.
2.Make a plan. Put objectives in place at the start and you will find it a lot easier to measure the success of your endeavours. You will also find that by making a plan and doing your research first, your marketing is more targeted, organised and effective.
Here at Oyster we constantly strive to offer our clients a personal and professional experience. We focus on delivering results and we achieve this by listening and learning.
We work with a range businesses both small and large, over various sectors and in order to provide the best possible service we like to really get to know our clients and their businesses inside out.
Our approach is one of partnership is client focused to ensure that we get to the heart of what our clients really need and deliver them a service that creates measurable results for their business.
We are lucky to have some very satisfied clients that are happy to sing our praises: