In the fast paced digital world with social media crowding our already bursting lives, is it time to re-assess the effectiveness of the hard-copy print campaign?
We all know the benefits of online marketing, (wider audience, easier to measure, instant message, to name a few) but with so many messages for customers to digest, the print direct-mail campaign starts to become a refreshing aspect of any marketing campaign.
Done well, printed campaigns can really make an impact. They need to be well thought out and targeted to reach the client base with a striking and interesting message, but ultimately it has another aspect that digital doesn’t – you can touch it.
In order to drive your business forward and see real results, ensure you have the core marketing elements covered. Here at Oyster we suggest you start with the following:
1.Make your customers your focus. By putting your customers’ needs and motivations at the heart of your business you will find that you stay ahead of the curve. Do your research and learn what your customers’ value, their motivations and unmet needs and use this to inform and develop your company.
2.Make a plan. Put objectives in place at the start and you will find it a lot easier to measure the success of your endeavours. You will also find that by making a plan and doing your research first, your marketing is more targeted, organised and effective.
Here at Oyster we constantly strive to offer our clients a personal and professional experience. We focus on delivering results and we achieve this by listening and learning.
We work with a range businesses both small and large, over various sectors and in order to provide the best possible service we like to really get to know our clients and their businesses inside out.
Our approach is one of partnership is client focused to ensure that we get to the heart of what our clients really need and deliver them a service that creates measurable results for their business.
We are lucky to have some very satisfied clients that are happy to sing our praises:
What is marketing? If you ask a group of people the same question you will get many different answers but lots of them tend to involve promotions and advertising – often worst of all is the perception of marketing as being ‘fluffy’.
Marketing is so much than this. At its core it is understanding customers and ensuring they are provided with the best possible service, differentiating the company from competitors in the process.
Mission statements and vision statements are meant to give an organisation a chance to tell the world about their aspirations and set them apart by communicating meaningful and inspirational company messages, but more often than not they all resemble one another and come across as cheesy and insincere. You get the feeling many businesses make up a mission statement based on what they think they ‘should’ be saying rather than the more challenging alternative.
For those who don’t know, a vision statement is an aspiration for the future direction of the company and a mission statement is an explanation of the company’s purpose.
Lately there has been much discussion around a modern, technology driven, scientific approach to successful advertising versus a more conventional artistic and emotional approach.
Moray MacLennan of M&C Saatchi was recently on Radio 4’s This Morning discussing the idea of producing a formula to merge the two together to find a middle ground and create a set of rules for clients to follow – could this work? It got us thinking…
As a marketing and design agency we are constantly trying to find new ways of demonstrating the fundamental importance of marketing and design to businesses and often find ourselves faced with phrases such as ‘marketing doesn’t work for us’ or ‘design isn’t a priority for our company’. This is often frustrating for us as marketers and designers as we see the results every day, but it is ultimately also up to us to demonstrate ROI in the context of our clients’ businesses.
Comprising core elements of business, we believe marketing and design should be embedded in every aspect of an organisation to help drive engagement with clients and staff alike and importantly drive business results.
We are really excited to be working with our old friends at Ooshi on the designs for their new shop in Great Yarmouth, which is due to open in July.
A full case study of our work on their Cambridge shop can be seen here or check out our designs and their amazing drinks at www.ooshi.com and be sure to pop in for a bubble tea when you’re in town!
If you think of your Website as the shop window for your business then you will appreciate the pivotal role it plays as part of your marketing tool kit. Whether it’s a new prospect or existing customer it’s essential that any one visiting your site is able to access the information they are looking for with ease.
It’s likely you have already spent a lot of time and money developing a website that encompasses the values of the business, presents information clearly, is easily navigated, and highlights the most important features and benefits of trading with your company. However the rapid advances in technology mean that your website needs to evolve and be regularly updated to ensure it remains “fit for purpose”.
With the vast choice of marketing channels to choose from you could be forgiven for getting overwhelmed. Marketing methods are evolving so quickly it can be hard to keep up – so how do you choose which marketing channels or activities are best for your business? From traditional methods like Direct Mail, Events, PR and cold calling to pay-per-click and social media there are so many choices it can be a challenge to know where to invest your marketing budget. Read more →