OYSTER JUMPS IN TO DIGITAL MARKETING
Oyster Studios has secured the nationwide B2C digital marketing contract for Jump In Trampoline Parks, one of the UK’s leading trampoline and adventure park operators, following the success of a Scottish digital marketing pilot.
Oyster is now responsible for Jump In Trampoline Parks’ digital marketing strategy and the implementation of online advertising across platforms including Google, Facebook and Instagram.
In addition Oyster recently optimised the www.gojumpin.com website and will be responsible for the site’s search engine optimisation (SEO) on an ongoing basis. The initial SEO activity has led to an impressive overall increase in rankings of 231 on Google and 141 on Bing across the long-tail keywords that were identified as being most important to the business.
Jump In originally approached Oyster to conduct a digital marketing pilot to raise awareness of its Scottish sites in Edinburgh and Aberdeen. The campaign promoted Jump In’s award-winning children’s parties on two platforms: Google and Facebook. Following the success of the pilot, digital marketing campaigns have now been rolled out to promote six further locations in addition to Edinburgh and Aberdeen.
As part of the rollout, a variety of different still, carousel and video advertisements are being tested on Instagram and Facebook to promote different aspects of Jump In Trampoline Parks’ offer, along with a range of text-only ads on Google and a hard-hitting remarketing campaign. Oyster is carefully tracking the results on an ongoing basis in order to divert spend to the best-performing advertisements and new creative content is also being tested.
According to Gavin Lucas, Chief Executive Officer, Jump In Trampoline Parks, “Oyster demonstrated their grasp of digital marketing with the success of the Scottish pilot and I am very much looking forward to working with them on an ongoing basis to ensure we maximise our return on investment from digital marketing.”
To find out how Oyster Studios can help your business improve its performance both online and off, please call Iain Humphrey on 01582 761212 or email email@example.com.
To view some examples of Oyster’s work, click here.
For further information on Jump In Trampoline Parks, please visit www.gojumpin.com.