ATE Solutions are the UK’s leading provider of Automated Testing Solutions, working closely with the Military, Aerospace, Rail, Power and Automotive industries. Their goal was to take the ATE business to the next level by repositioning and refreshing the brand so as to stand out amongst their competitors and ultimately increase sales.
Following a three-way pitch, Oyster was selected for the project and in response to the brief created a fresh brand style which was then rolled out on company stationery, business cards, data sheets, presentation folder and a new website. The ID was enhanced with a suite of brand furniture including graphics and bespoke images to support the logo and deliver a cohesive, professional and premium impression.
Oyster also worked with ATE to provide support for their first appearance at the National Electronics Week Show at the NEC. This included stand design, production and set up, as well as pre and post show email campaigns. A range of their testing machines also featured at the show and were adapted to include the new branding.
Following the show and launch of the new brand, ATE gained two major new clients and numerous valuable leads. Oyster continue to work with ATE on various projects and are delighted to be part of their continuing success.