Jarvis Homes approached Oyster to design a logo and marketing brochure to promote Ickleford Mews, the company’s contemporary housing development in the attractive village of Ickleford in Hertfordshire. The scheme comprises nineteen 3 and 4 bed detached and semi-detached houses and 2 bed maisonettes.
Oyster listened carefully to Jarvis’s vision for the scheme before devising and communicating plans for marketing the development. Time was taken to develop a brand identity that reflects Ickleford’s beautiful heritage. The lavender fields around Ickleford, one of the area’s most iconic and spectacular features, provided the perfect inspiration.
Oyster’s in-house graphic design team has the extensive design expertise and property marketing capabilities required to create a bespoke property brochure and as soon as Ickleford’s brand identity was established, work began on designing a brochure to promote the development.
Oyster worked with Jarvis to create a flat plan for the brochure, ensuring that there was a consistent design flowing throughout the brochure; the content, fonts and backgrounds are in harmony and feel consistent at every touch point. Furthermore, the visual elements are squared and centred throughout, while architectural plans have been brought to life by carefully retouching computer-generated exterior images.
The design team wanted the writing and logo on the front and back cover to shine and this effect was achieved by decorating the text in metallic copper foil. The copper colour radiates against the cool, charcoal grey of the cover, while the velvety soft-touch laminate used on the outer cover adds a final dash of luxury, giving the brochures a sumptuous, tactile feel.
This was the first project Oyster has undertaken for Jarvis Homes and the end result is a striking brochure that effectively promotes Ickleford Mews.