Manroland Sheetfed’s attendance at the Print Show 2015 was underpinned with a new stand design by Oyster that both projected their brand and also created an engaging and futuristic space to deliver product demonstrations and to do business.
The build provided work spaces and zones within the stand that performed different functions – reception, demonstration, storage and meeting areas. Zoning was achieved through the careful use of bespoke wall structures and flooring materials. The wall shapes and graphics reflected the square motif at the heart of the Manroland brand guidelines while the mix of floor coverings and colours helped to further define these spaces. The striking use of red on feature ends made for both an eye-catching finish as well as creating additional space for key messaging.
As it wasn’t practical to have their latest printing press at the event, a virtual reality experience was created and visitors to the stand were provided with VR headsets where they could take a three-dimensional tour of the machine and discover it’s features. This experience was enhanced by the adoption of a futuristic theme that reflected the new press and included robot imagery as well as a demo space containing red and white pod chairs where the 3D tour could be watched.
Oyster also developed the event invites and various support collateral that included the futuristic theme.
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Client: manroland sheetfed