CORPORATE & MARKETING LITERATURE
Oyster Studios worked on the design of an extensive range of B2C Mercedes-Benz marketing literature for their finance department. As you would expect, the key to the success of this marketing literature pack example was to effectively promote the benefits of the Mercedes-Benz CharterWay Finance package.
The key challenge was to consistently implement the brand guidelines whilst creating a striking, stylish looking piece of marketing collateral that supports the premium, quality, design led values of the prestigeous brand. Careful consideration was given to the selection of the iconic images, paper stock quality and print finish to ensure the literature reflected the very highest brand standards.