Throughout the year the various divisions of Mitsubishi Electric promote their products and services at trade shows and exhibitions around the world. This time it was the Cigré show in Paris.
Mitsubishi Electric Power Systems Group (PSG) wanted to show a selection of products including their new DCCB (Direct Current Circuit Breaker) and the 400kv GIS (Gas Insulated Switchgear).To compliment these impressive new products, they needed an original, contemporary and appealing stand to reflect the company’s brand values, attract visitors and help generate new business leads.
PSG approached Oyster to create their exhibition stand. Our in-house design team began conceptualising ideas and used 3D rendering to bring these to life. The design and production was complicated by the venue height restrictions and a support pillar sited within the stand boundary. Normally, stands can be 5 metres high or more whereas this site was limited to 3 metres. The height and build limitations were major obstacles to overcome.
The 3D renders demonstrated to client how effective the stand could be ahead of begining construction and allowed us to show off features such at the generous use of recessed LED lighting that lent a crisp, modern feel. The resulting stand concealed the pillar, maximised floor space for the products and included a private meeting area, while at the same time remaining light, open and airy even in such a low-ceilinged venue.
Next Oyster produced two intricate display models to promote new products that were too large to have on the stand. These intricate models were constructed by hand in the UK and then shipped to the venue using a specialist courier service. Following the exhibition, the models were returned to the UK for display at the client’s offices.
Oyster expertise in design, production and project management means we can offer a one-stop-shop exhibition service to our clients.
“The exhibition was very good this time – it was probably our best ever in terms of footfall to our stand and the interest in our products. The biggest interest came from the DCCB product and the 400kV GIS model looked really good too.”
Steve Langdon – Manager, European Operations T&D, Mitsubishi Electric Europe