Oyster supported Mitsubishi Electric in the design and deployment of an integrated marketing campaign promoting the value of service contracts to the food & beverage manufacturing sector.
Following a review of the division’s business objectives we prepared a selection of creative solutions and developed a mixed channel campaign to target the appropriate individuals within the target audience. The theme of the campaign focused on the benefits of the multi-vendor support offered by Mitsubishi Electric and how this minimises automation downtime for customers. The messaging was delivered through stand-out food themed imagery and engaging headlines.
The campaign comprised print and digital trade press advertising, direct mail, eshots and a social media programme built around a relevant white paper – The True Cost of Downtime. A bespoke microsite with a dedicated URL was provided for data capture and this was followed up with telemarketing activity to qualify leads and keep the sales team informed of new prospects. The campaign generated a significant increase in the level of in-bound sales enquiries.
Oyster continues to support Mitsubishi Electric with marketing and creative services on both a campaign and ad hoc basis.