Bubble tea is an exciting new soft drink and Oyster Studios were asked to come up with a unique, very distinct brand name and logo to target the youth market. OOSHI – is based on the Japanese word ‘oishii’ meaning tasty and is a fun, quirky name with clear stand out from competitor brand names in the marketplace. Targeting the teenage and student market in Cambridge the aim was to create a bright, fun brand with a distinct personality for added recognition and recall.
Our illustrative brand design solution included a unique set of characters who live in the world of ‘bubble tea’, creating innovative marketing opportunities across the website, kiosks, cups and promotional merchandise developed to support the brand launch. The website can be found here but to experience the unique taste sensation of Bubble tea you need to visit the first Ooshi Bar in Cambridge!
Client: Bubble Tea World