Oyster Studios were engaged to produce the design and artwork for a series of premium gift set products for Revell. These sets contain additional accessories and as a result are positioned at a higher price point than other Revell products. The packaging needed to reflect this difference while at the same time projecting a historically accurate period feel combined with eye-catching design.
To answer this we created the Icons of Aviation brand as an umbrella identity for these historic aircraft gift sets. This is a readily identifiable badge that works well on shelf and also clearly marks out other products in the range, no matter how diverse their content. And, by utilising authentic background imagery, we have been able to establish a design style that will deliver consistency across future packs.