Zetes is an international organisation providing supply chain solutions and products for a range of industries including automotive, retail, postal and transport. Working with our CBP partners Dawson Walker, Oyster were asked to produce an unusual, high impact mail piece to attract new customers. Developing the idea of how Zetes products create visibility across the whole supply chain by providing data on the hidden stages in the route to market, led to a solution where the benefits could be revealed to the reader in an unusual and eye-catching way.
A promotional mail shot was produced which displayed the supply chain map with the hidden stages printed using UV security inks. These were only visible when a UV torch (which was attached to the mailer) was shone onto the page revealing the missing information. The messaging invited the reader to discover the hidden content and compare what they see to their own situation. The result was a highly original combination of security printing technology, messaging and branded gift not previously done.
The mailer was supplied printed in 8 different languages including French, German and Czech and was delivered using high-end gloss envelopes in the Zetes brand colour.
The campaign made a real impact on the recipients and received great feedback during follow-up calls from the client.