SHELL RECRUITMENT MARKETING TOOL KIT

Shell is a global group of energy and petrochemicals businesses with around 93,000 employees in more than 90 countries. At Oyster we support the H.R. team by generating local recruitment marketing campaigns to ensure they maintain their highly skilled workforce.

This comprehensive recruitment marketing tool kit combined the approved brand imagery and messaging with body content tailored specifically to the AsiaPac market.

The kit featured online and printed collateral including advertising, brochures and event support materials. Aimed at graduates and experienced professionals, from both commercial and technical backgrounds, the tool kit’s various components required focused content with a tone of voice relevant to each audience.

With such a large range of collateral and several stakeholders involved in the approval process, a stringent project management approach was critical to the success of this launch, which was delivered on schedule.

Web Banners l Press Advertising l Brochures l Display Graphics l Posters l Event Collateral l Job Portals l HTML Direct Mail