B2B Trade Show Marketing for Mitsubishi Electric


“The exhibition was very good this time – it was probably our best ever in terms of footfall to our stand and the interest in our products. The biggest interest came from the DCCB product and the 400kV GIS model looked really good too.”


Trade shows are important events that brings together an industry and many experts to display, demonstrate, and discuss new or existing products or services. It’s a prime opportunity to network with industry buyers which is why it is vital to stand out from the crowd. A well thought through b2b marketing strategy is so important to get noticed at an exhibition, from a well built stand to pre-and post show promotion.

Mitsubishi Electric Power Systems attend one major event every 2 years called Cigré which is hosted in Paris. Mitsubishi Electric are a major player in within Power Systems and this is the largest event for the industry therefore we needed to implement a brilliant b2b trade show marketing strategy. Mitsubishi needed to stand out from the crowd to attract potential customers. To help them achieve this we designed and built a fantastic exhibition stand which was bright, vibrant and extremely eye-catching. The stand was above and beyond the clients expectations, not only did it deliver on the client’s objectives, it also attracted a high footfall to the stand.