“Oyster planned and implemented a cohesive integrated campaign that reaped significant rewards for our business. I was extremely impressed with what they achieved.”GARRY LEWIS, MARKETING & COMMUNICATIONS MANAGER, MITSUBISHI ELECTRIC
Oyster supported Mitsubishi Electric in the design and deployment of an integrated B2B marketing campaign promoting the value of specialist service contracts to the food & beverage manufacturing sector. We used a mix of print and digital trade press advertising, direct mail, e-shots and a social media programme built around the new white paper. This campaign was highly successful for Mitsubishi and generated an influx of interest. Read our case study to find out the full story.