MSHS Pacific Power exhibition stand and interactive presentation
Testimonials
It has been a pleasure working with such detail-oriented and professional experts. They have helped us bring our ideas to life and provided valuable advice throughout the process, resulting in a great product that received praise from booth visitors as well as the MSHS PPG sales and leadership team.
Javier Bruzzone
Manager, Branding and Communications
MSHS Pacific Power Group, a leader in marine and industrial plant power and propulsion solutions based in Florida, USA, sought to create an engaging, interactive experience that showcased its wide range of capabilities at the International Workboat Show 2024. With a need to demonstrate its expertise across different maritime and land-based applications, MSHS Pacific wanted an exhibition stand that would capture attention and encourage exploration of its offerings – from power and propulsion systems to control systems and other engine auxiliary systems. The project required both a comprehensive interactive environment and an animated video, each with precise art direction and seamless visual cohesion.
The interactive element would need to feature a 3D port scene with a naval military vessel, commercial fishing vessel, motor yacht, industrial plant, and data center. Visitors could click on these elements to zoom in on each asset, revealing detailed cutaways of the client’s key products and solutions. Additionally, MSHS Pacific Power Group requested an animated video that displayed an expanded set of vessels – push boat, offshore vessel, crew boat, commercial vessel, motor yacht, ferry, and tug – showcased in realistic maritime settings with supporting messaging and unique selling points. Both the interactive and video elements needed to complement each other in style and branding, creating a cohesive experience. The timeline was ambitious: concept, design, production, testing, and deployment had to be completed within six weeks.