Integrated Marketing Strategy For Andron Handling
- Digital marketing
- Exhibitions & events
- Graphic design
- Marketing strategy
- Web design & SEO
Expanding Andron Handling’s client base
Andron Handling provides a range of lifting and material handling solutions including manipulators, grippers, cranes, tool support arms and conveyors, as well as providing clients with technical support and training. As leading suppliers to the automotive sector, Andron needed help to develop an integrated marketing strategy to help them adopt a wider marketing approach. This would strengthen its offering within industries such as aerospace, rail, industrial machinery and food & packaging, as well as raising awareness of its products throughout the marketplace in general.
Andron’s lifting and handling solutions have an excellent reputation for quality and reliability among existing clients but, prior to beginning working with Oyster, its marketing activities were limited. With no internal marketing department and no marketing strategy in place, the company felt it was missing out on new opportunities.
Developing an integrated marketing strategy
Following a 4-way pitch, Oyster was invited to develop and implement an integrated marketing strategy for Andron Handling aimed at raising awareness of the company and its products across its chosen sectors. This included refreshing the brand identity, the production of new marketing collateral to help sell Andron’s products to prospective clients, the creation of a brand-new, modern website, a LinkedIn campaign to target new market sectors and a Google Ads campaign.
With a tired corporate identity, a website in need of an update and very little in the way of marketing materials, the first priority was to refresh the company brand to bring it up to date.
Oyster proposed giving the logo a gentle makeover and creating a range of new marketing collateral including: a company overview brochure; specification sheets for key products; a professional PowerPoint sales presentation; case study templates; and a new website, designed from the outset with search engine optimisation in mind.
Once these activities were completed, the next stage of the integrated marketing strategy was to begin active marketing. The first step was to create and implement a hard-hitting paid LinkedIn campaign to support Andron’s current organic LinkedIn activities and expand its reach within new industry sectors. To date the campaign has generated over 201,000 impressions, 356 website visits and 248 engagements.
A refreshed brand identity, a new website, marketing collateral & a successful LinkedIn campaign
Oyster has successfully completed the brand refresh and designed and produced professional business cards for key members of staff. The new company overview brochure, specification sheets, case study template and PowerPoint sales presentation have also been designed and a new fully optimised website has been built.
The LinkedIn campaign has also been a great success and to date it has achieved 356 website visits and 248 engagements from key individuals including managing directors and senior design engineers.
As part of the integrated marketing strategy, we are now testing a Google Ads campaign to promote particular products and drive traffic to Andron’s website, creating an e-marketing programme, and providing exhibition stand design and marketing support.
To find out how Oyster Studios can help your business grow, contact us today.
Some of my key objectives when starting this process were to have the collateral to present a professional, experienced company that are experts at what we do. These objectives as well as many others are being achieved.ANDY THOMSON, SALES MANAGER, ANDRON HANDLING
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