Google & Facebook Ads

• Advertising
• Branding
• Digital marketing
• Exhibitions & events
• Graphic design
• Marketing strategy
• Packaging
• Web design & SEO

Challenge

To create and manage Instagram & Facebook ads, as well as Google ‘pay per click’ ads (PPC)

Hertfordshire based digital marketing agency Oyster was approached by nationwide trampoline park operator, Go Jump In, to create and manage ‘pay per click’ advertising (PPC) campaigns on Google, as well as paid Instagram and Facebook ads campaigns in early 2019 with the aim of increasing online sales.

When Oyster took over Jump In’s digital marketing account from a large London agency, we were informed that paid social media marketing had not been working at all and Jump In was unsure about whether to even continue with it. The client stated that for a campaign to be regarded as successful, the minimum return on ad spend a campaign should achieve was 2, however, to date their social media campaigns had not been achieving that. At Oyster we are up for a challenge so we persuaded them to give it another try. It was also evident that there were some issues with the current Google advertising – the tracking in place wasn’t robust and too much money was being wasted.

Solution

By rectifying tracking issues we could effectively monitor activities

We began by looking at Jump In’s Google and social media advertising activities afresh, firstly researching what the previous agency had done and then looking at audience targeting for each of their nine locations. We then developed a range of ads promoting different aspects of their service, such as birthday parties, general jump sessions and Toddler Time, as well as rectifying tracking issues on Google to ensure campaign results were being monitored and reported correctly. We then tested and tweaked activities on Google and social media each month in conjunction with the client, carefully analysing the results to increase our learning with the aim of maximising sales.